Marketing - Economics - Social Sciences, Law, Economics - English books - Idegen nyelvű

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Sharp, Byron

How Brands Grow - What Marketers Don't Know

Oxford University Press, 2010

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how...

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12 919 Ft

Eredeti ár: 13 598 Ft

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Holiday, Ryan

The Obstacle is the Way - The Ancient Art of Turning Adversity to Advantage

Profile Books, 2015

A modern guru shows us how a simple change in attitude can change insurmountable obstacles into once-in-a-lifetime opportunities. His pre...

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4 712 Ft

Eredeti ár: 4 960 Ft

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Dixon, Matthew - Adamson, Brent

The Challenger Sale - Taking Control of the Customer Conversation

Penguin LLC US, 2011

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be w...

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12 482 Ft

Eredeti ár: 13 138 Ft

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Lindstrom, Martin

Buyology - Truth and Lies About Why We Buy

Random House LLC US, 2010

NEW YORK TIMES BESTSELLER • "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."-Time How much d...

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7 971 Ft

Eredeti ár: 8 390 Ft

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Vaynerchuk, Gary

Jab, Jab, Jab, Jab, Jab, Right Hook - How to Tell Your Story in a Noisy World

Harper Collins Publ. USA, 2013

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and bea...

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9 304 Ft

Eredeti ár: 9 793 Ft

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Tetlock, Philip E. - Gardner, Dan

Superforecasting - The Art and Science of Prediction

Random House LLC US, 2016

NEW YORK TIMES BESTSELLER • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE ECONOMIST "The most important book on decision making since Da...

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5 329 Ft

Eredeti ár: 5 609 Ft

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Godin, Seth

This is Marketing - You Can't Be Seen Until You Learn To See

Penguin Books Ltd (UK), 2018

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into ...

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8 816 Ft

Eredeti ár: 9 279 Ft

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Downe, Lou

Good Services - Decoding the Mystery of what Makes a Good Service

BIS Publishers, 2020

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, b...

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8 188 Ft

Eredeti ár: 8 618 Ft

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Miller, Donald

Building a StoryBrand - Clarify Your Message So Customers Will Listen

Harper Collins Publ. USA, 2017

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatic...

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6 548 Ft

Eredeti ár: 6 892 Ft

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Kotler, Philip - Kartajaya, Hermawan - Setiawan, Iwan

Marketing 4.0 - Moving from Traditional to Digital

John Wiley & Sons, 2017

Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for ...

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10 845 Ft

Eredeti ár: 11 415 Ft

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Osterwalder, Alexander - Pigneur, Yves - Bernarda, Gregory - Smith, Alan

Value Proposition Design - How to Create Products and Services Customers Want

John Wiley & Sons, 2014

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Val...

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14 595 Ft

Eredeti ár: 15 363 Ft

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Beckwith, Harry

Selling the Invisible - A Field Guide to Modern Marketing

Hachette Book Group USA, 2012

SELLING THE INVISIBLE is a concise and often entertaining look at the unique characteristics of services and their prospects, and how any...

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8 372 Ft

Eredeti ár: 8 812 Ft

idegen

Tapscott, Don - Tapscott, Alex

Blockchain Revolution - How the Technology Behind Bitcoin and Other Cryptocurrencies Is Changing the World

Penguin LLC US, 2018

The first, foundational book on blockchain technology, from the bestselling author of Wikinomics Don Tapscott and blockchain expert Alex ...

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6 166 Ft

Eredeti ár: 6 490 Ft

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Kotler, Philip - Kartajaya, Hermawan - Setiawan, Iwan

Marketing 5.0 - Technology for Humanity

Wiley John + Sons, 2021

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Mark...

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12 482 Ft

Eredeti ár: 13 138 Ft

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Serhant, Ryan

Sell It Like Serhant - How to Sell More, earn more, and become the ultimate Sales Machine

Hachette Book Group USA, 2018

"Ryan Serhant was a shy, jobless hand model when he entered the real estate business in 2008 at a time the country was on the verge of ec...

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12 074 Ft

Eredeti ár: 12 709 Ft

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Neumeier, Marty

The Brand Gap - How to bridge the distance between business strategy and design

Pearson Education Limited, 2005

All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strateg...

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11 627 Ft

Eredeti ár: 12 238 Ft

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Ammous, Saifedean

The Bitcoin Standard - The Decentralized Alternative to Central Banking

Wiley John + Sons, 2018

THE ESSENTIAL GUIDE TO BITCOIN'S HISTORY, PROPERTIES, USES, AND FUTURE In The Bitcoin Standard, economist Saifedean Ammous walks readers ...

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12 915 Ft

Eredeti ár: 13 594 Ft

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Moore, Geoffrey A.

Crossing the Chasm - Marketing and Selling Disruptive Products to Mainstream Customers

Harper Collins Publ. USA, 2014

The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech...

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10 408 Ft

Eredeti ár: 10 955 Ft

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Vaynerchuk, Gary

Thank You Economy

Harper Collins Publ. USA, 2011

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazo...

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7 997 Ft

Eredeti ár: 8 417 Ft

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Dixon, Matthew - Adamson, Brent

The Challenger Sale - How To Take Control of the Customer Conversation

Penguin Books Ltd (UK), 2013

Matthew Dixon and Brent Adamson are managing directors with CEB in Washington, D.C.

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8 797 Ft

Eredeti ár: 9 260 Ft

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Belfort, Jordan

Way of the Wolf

Simon + Schuster LLC, 2018

Originally published in hardcover in 2017 by North Star Way.

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7 561 Ft

Eredeti ár: 7 958 Ft

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Hennessy, Brittany

Influencer - Building Your Personal Brand in the Age of Social Media

Penguin LLC US, 2018

"I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hea...

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6 757 Ft

Eredeti ár: 7 112 Ft

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Jordan, Jason - Vazzana, Michelle

Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance

McGraw-Hill Education Ltd, 2011

Boost sales results by zeroing in on the metrics that matter most "Sales may be an art, but sales management is a science. Cracking the S...

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14 016 Ft

Eredeti ár: 14 753 Ft

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Soto, Drew

Know Your Onions - Corporate Identity - Get your Head Around Corporate Identity Design and Deliver One Like the Big Boys

BIS Publishers, 2020

Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. If you are new to the sector ...

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7 391 Ft

Eredeti ár: 7 780 Ft

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Hormozi, Alex

$100M Offers - How To Make Offers So Good People Feel Stupid Saying No

Acquisition.com, 2021

** OVER 300,000 COPIES SOLD!! ** Number 1 Amazon BEST SELLER over the last 74 weeks! I took home more in a year than the CEOs of McDonald...

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12 202 Ft

Eredeti ár: 12 844 Ft

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Kapferer, Jean-Noël - Bastien, Vincent

The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands

Kogan Page, 2012

The Luxury Strategy has established itself as the definitive work that sets the record straight on the essence of a luxury strategy. It p...

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19 051 Ft

Eredeti ár: 20 053 Ft

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Scott, David Meerman

The New Rules of Marketing and PR - How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

Wiley John + Sons, 2022

The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniq...

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11 894 Ft

Eredeti ár: 12 520 Ft

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Hall, Simon

Innovative B2B Marketing - New Models, Processes and Theory

Kogan Page, 2022

Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developme...

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13 927 Ft

Eredeti ár: 14 660 Ft

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Wu, Tim

The Attention Merchants - The Epic Scramble to Get Inside Our Heads

Random House LLC US, 2017

One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim W...

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5 149 Ft

Eredeti ár: 5 420 Ft

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Eklund, Fredrik - Littlefield, Bruce

The Sell - The Secrets of Selling Anything to Anyone

Penguin LLC US, 2016

The nation's #1 real estate broker and charismatic costar of Bravo's Million Dollar Listing New York shares his secrets on how to be succ...

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7 175 Ft

Eredeti ár: 7 552 Ft

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Burg, Bob - Mann, John David

The Go-Giver, Expanded Edition - A Little Story About a Powerful Business Idea

Penguin LLC US, 2015

"Most people just laugh when they hear that the secret to success is giving. . . . Then again, most people are nowhere near as successful...

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10 827 Ft

Eredeti ár: 11 396 Ft

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Cassatt, Amanda

Web3 Marketing - A Handbook for the Next Internet Revolution

Wiley John + Sons, 2023

THE ESSENTIAL WEB3 MARKETING BOOK For a limited time, claim an NFT with a copy of your book! Web3 Marketing: A Handbook for the Next Inte...

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11 465 Ft

Eredeti ár: 12 068 Ft

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Kemp, Oliver

Social Media Marketing 2024 - The Complete Social Media Marketing Guide

Oliver Kemp, 2023

Are you prepared to enter the world of social media marketing and advance your career? This is the definitive guide you have been looking...

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11 891 Ft

Eredeti ár: 12 516 Ft

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Perri, Melissa

Escaping the Build Trap - How Effective Product Management Creates Real Value

O'Reilly Media, 2018

"To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather...

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16 518 Ft

Eredeti ár: 17 387 Ft

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Kapferer, Jean Noel

Kapferer on Luxury - How Luxury Brands Can Grow Yet Remain Rare

Kogan Page, 2015

In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. An unknown luxury bra...

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16 941 Ft

Eredeti ár: 17 832 Ft

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Roth, Alvin E.

Who Gets What - And Why - The New Economics of Matchmaking and Market Design

Harper Collins Publ. USA, 2016

"In his fluent and accessible book, Mr. Roth vividly describes the successes of market design." -- Economist.com? "In this fascinating, o...

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6 548 Ft

Eredeti ár: 6 892 Ft

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Pulizzi, Joe - Piper, Brian

Epic Content Marketing: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3

McGraw-Hill Education Ltd, 2023

From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest co...

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11 116 Ft

Eredeti ár: 11 701 Ft

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Romaniuk, Jenni - Sharp, Bryon

How Brands Grow - Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Oxford University Press, 2021

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadma...

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14 936 Ft

Eredeti ár: 15 722 Ft

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Ziglar, Zig

Zig Ziglar's Secrets of Closing the Sale - For Anyone Who Must Get Others to Say Yes!

Penguin LLC US, 1985

Learn the secrets of persuasion and successful salesmanship from bestselling author Zig Ziglar in this inspirational book. Doctors, house...

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8 394 Ft

Eredeti ár: 8 835 Ft

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Youngblood, Michael - Chesluk, Benjamin

Rethinking Users - The Design Guide to User Ecosystem Thinking

BIS Publishers, 2020

Die normale Vorstellung vom "Benutzer" ist unvollständig und basiert auf veralteten Vorstellungen. Diese Vorstellungen von einfachen, dir...

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12 294 Ft

Eredeti ár: 12 941 Ft

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Maeda, John

How to Speak Machine - Computational Thinking for the Rest of Us

Penguin LLC US, 2019

Visionary designer and technologist John Maeda defines the fundamental laws of how computers think, and why you should care even if you a...

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7 561 Ft

Eredeti ár: 7 958 Ft

antikvár

Piskóti István Rekettye Gábor Lehota József

Marketing Theory and Practice

Bagolyfészek Antikvárium

hibátlan, olvasatlan példány

2004

This volume of the series was compiled by the heads of the marketing departments of Hungarian universities leading in the field of market...

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5 000 Ft

antikvár

Pearson Education Limited, 2022

For undergraduate courses inservices marketing Learn how to create value throughcustomer connections and engagement As economies across t...

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33 774 Ft

Eredeti ár: 35 551 Ft

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Bagolyfészek Antikvárium

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