Marketing kategória termékei

Digital Marketing and Consumer Engagement - Concepts, Methodologies, Tools, and Applications, VOL 3

Handbook of Research on Key Dimensions of Occupational Safety and Health Protection Management

Much remains to be known about occupational safety and health, occupational diseases, legislation, practices, and cases worldwide, as wel...

Cases on Organizational Communication and Understanding Understudied Groups

In today's business world, understanding and supporting understudied groups is vital to maintain workplace diversity, safety, and ethics ...

Introduction to Sport Marketing - Second edition

Aimed at students with little or no prior knowledge of marketing, this is an engaging introduction to key concepts and best practice in s...

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World - Proceedings of the 2011 World Marketing Congress

This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT...

Marketing Decisions Under Uncertainty

Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations r...

Neuromarketing - Exploring the Brain of the Consumer

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about co...

Achieving Business Competitiveness in a Digital Environment - Opportunities in E-commerce and Online Marketing

The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by...

New Consumer Behavior Theories from Japan

This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There ha...

Business and Social Media in the Middle East - Strategies, Best Practices and Perspectives

This book discusses the effectiveness of Western organizations¿ social media strategies in the Middle East. Social media has changed the ...

Socially Responsible Consumption and Marketing in Practice - Collection of Case Studies

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss a...

Marketing

This book on marketing continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizin...

Clean Language Interviewing - Principles and Applications for Researchers and Practitioners

Combining academic rigour with real application examples, a global range of contributors analyse the use of Clean Language Interviewing i...

Marketing Strategy - Overcome Common Pitfalls and Create Effective Marketing

Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage...

Principles of Marketing, Global Edition

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, glob...

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include conte...

Inclusive Branding - The Why and How of a Holistic Approach to Brands

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element...

Principles of Marketing, Global Edition

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content...

Consumer Behavior, Global Edition

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispos...

Marketing Management, Global Edition

Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16 th edition by Kotle...

Selling Today: Partnering to Create Value, Global Edition

Selling Today helps you understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scena...

Essentials of Services Marketing

For undergraduate courses inservices marketing Learn how to create value throughcustomer connections and engagement As economies across t...

Marketing: Real People, Real Choices, Global Edition

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content...

Product Information Management - Theory and Practice

Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they ...

NOW YOU CAN AFFORD

From a broke salesman struggling to make ends meet to becoming an international marketing sage. Tarek Abdel Salam's incredible journey is...

Principles of Marketing

Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issue...

Marketing: An Introduction, Global Edition

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects m...

Green Branding - Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management

The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, fam...

Marketing Management - A Contemporary Perspective

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Eu...

Managing Public Relations - Business Principles and Tools for Strategic Communication, 2e

This book introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a com...

Marketing Communications

Support your students' understanding of the methods and issues surrounding Marketing Communications. Marketing Communications delivers a ...

Services Marketing - Integrating Customer Focus Across the Firm

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as i...

Services Marketing: People, Technology, Strategy

"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen ...

A Concise Guide to Market Research - The Process, Data, and Methods Using IBM SPSS Statistics

This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research question...

Marketing Communications - Integrating Online and Offline, Customer Engagement and Digital Technologies

Principles of Marketing for a Digital Age

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and custom...

Visual Creativity - Inspirational Ideas for Advertising, Animation and Digital Design

Inspirational ideas for advertising, animation, and digital design from a leading creative director.

Marketing of Engineering Consultancy Services - A Global Perspective

Marketing of Engineering Consultancy Services: A Global Perspective Pradeep Kumar Chatterjee and Partho Pratim Chatterjee Marketing of En...

Use of Market Data in the Recruitment of High Potentials - Segmentation and Targeting in Human Resources in the Pharmaceutical Industry

In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation a...

The New Handshake - Sales Meets Social Media

This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a gu...

Strategic Marketing - Market-Oriented Corporate and Business Unit Planning

This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic f...

Co-Branding: Fit Factors between Partner Brands

Firms are continuously looking for new opportunities to exploit and leverage their existing brands to achieve business growth. In the pas...

Measuring Customer Experience - How to Develop and Execute the Most Profitable Customer Experience Strategies

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific too...

Does the Development of Cognitive Dissonance Inhibit the Success of Influencer Marketing? - An Empirical Study on Implicit Associations Towards Influencers as New Advertising Ambassadors

Master's Thesis from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, , language: En...

The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands

The Luxury Strategy has established itself as the definitive work that sets the record straight on the essence of a luxury strategy. It p...

Market Research in Practice - An Introduction to Gaining Greater Market Insight

Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectivel...

Design Innovation and Integration

Design Innovation und Integration ist mehr als nur ein Werkzeugkasten, es ist ein Leitfaden für die Branchenführer von morgen. Das Buch b...

Digital Marketing Fundamentals - OMCP's Official Guide to OMCA Certification

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certific...

Cultural Intelligence for Marketers - Building an Inclusive Marketing Strategy

Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intellig...

Storytelling with Data - A Data Visualization Guide for Business Professionals

Don't simply show your data--tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to c...

Kapferer on Luxury - How Luxury Brands Can Grow Yet Remain Rare

In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. An unknown luxury bra...

Escaping the Build Trap - How Effective Product Management Creates Real Value

"To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather...

Marketing Communications.

Behind marketing communications stand complex and complicated issues which are rarely formulated with the necessary theoretical depth and...

The 10 Rules of Highly Effective Pricing - How to Transform Your Price Management to Boost Profits

Praise for THE 10 RULES OF HIGHLY EFFECTIVE PRICING "The book of Danilo Zatta is an unmissable tool to unlock the hidden value for custom...

The AI Marketing Canvas - A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success?regar...

The New Conceptual Selling

The New Conceptual Selling has turned conventional sales thinking on its head by offering powerful, practical lessons that broke down the...

TWITTER IS NOT A STRATEGY

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital met...

Introduction to Google Analytics - A Guide for Absolute Beginners

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approach...

How Brands Grow - Including Emerging Markets, Services, Durables, B2B and Luxury Brands

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadma...

The New Strategic Selling - The Unique Sales System Proven Successful by the World's Best Companies

One of the best books on selling ever published, The New Strategic Selling has changed sales and marketing for ever. Rejecting manipulati...