Marketing kategória termékei

Instead of advertising

A guide to what marketers should do instead of advertising. Interaction design for marketing and a new breed for agencies.

The Obstacle is the Way - The Ancient Art of Turning Adversity to Advantage

A modern guru shows us how a simple change in attitude can change insurmountable obstacles into once-in-a-lifetime opportunities. His pre...

Marketing Theory and Practice

This volume of the series was compiled by the heads of the marketing departments of Hungarian universities leading in the field of market...

Superforecasting - The Art and Science of Prediction

NEW YORK TIMES BESTSELLER • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE ECONOMIST "The most important book on decision making since Da...

The Attention Merchants - The Epic Scramble to Get Inside Our Heads

One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim W...

Smart Selling Book Brains Brawn - Using Brains, Not Brawn, to Succeed in Sales

Contains proven techniques for effective selling, stylishly presented with diagrams and illustrations to make it easy to understand and a...

The Smart Branding Book - How to build a profitable and resilient brand

A short and powerful guide to understanding branding and building successful brands.

Communication Skills - Discover The Best Ways To Communicate, Be Charismatic, Use Body Language, Persuade & Be A Great Conversationalist

Do you feel inadequate when it comes to communicating with others? Whether you want to (1) communicate clearly (2) master the art of pers...

Blockchain Revolution - How the Technology Behind Bitcoin and Other Cryptocurrencies Is Changing the World

The first, foundational book on blockchain technology, from the bestselling author of Wikinomics Don Tapscott and blockchain expert Alex ...

Who Gets What - And Why - The New Economics of Matchmaking and Market Design

"In his fluent and accessible book, Mr. Roth vividly describes the successes of market design." -- Economist.com? "In this fascinating, o...

Influencer - Building Your Personal Brand in the Age of Social Media

"I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hea...

Catalyst

Perennial Seller - The Art of Making and Marketing Work that Lasts

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redempt...

How to Write a Marketing Plan - Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out ...

Opportunities and risks of open innovation to ensure innovative power in small and medium-sized enterprises in the business-to-business sector

Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Ap...

The Sell - The Secrets of Selling Anything to Anyone

The nation's #1 real estate broker and charismatic costar of Bravo's Million Dollar Listing New York shares his secrets on how to be succ...

Designing Customer Service Processes

From a customer's perspective, services are experiences. From the organization's perspective, services are processes that have to be desi...

Know Your Onions - Corporate Identity - Get your Head Around Corporate Identity Design and Deliver One Like the Big Boys

Not all of us get to work on multi-million corporate identity projects for airlines and huge conglomerates. If you are new to the sector ...

Google Bard AI

Are you tired of staring at a blank screen, struggling to find the perfect words to engage your readers? Then it's time to go beyond Chat...

How to Speak Machine - Computational Thinking for the Rest of Us

Visionary designer and technologist John Maeda defines the fundamental laws of how computers think, and why you should care even if you a...

Way of the Wolf

Originally published in hardcover in 2017 by North Star Way.

The low-cost airline Ryanair - A critical evaluation of the Ryanair phenomenon and its future prospects with taking the European airline industry into consideration

Essay from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: B+, Cardiff University (Unive...

Network and Multi Level Marketing Mastery - Follow The Ultimate MLM Business Guide For Gaining Success Today Using Social Media! Learn The Pro's Secrets on Attaining More Sales, Using Facebook and More!

Do you want to create a successful Multi-level Marketing (MLM)/ Network Marketing Business? If so then keep reading… Do you have problems...

The Practice

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entr...

Capri Sun. A story of success in the beverage industry

Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Su...

Thank You Economy

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazo...

The End of Marketing

Marketing as we know it is dead. Learn how to spend less time reaching only a limited number of followers and build more time listening t...

Buyology - Truth and Lies About Why We Buy

NEW YORK TIMES BESTSELLER • "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."-Time How much d...

Report and Evaluation of the ASOS Website

Project Report from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1st Class, Universit...

Amazon.com. An e-commerce force in Europe - Amazon's mission of being the world's most customer-centric company

Bachelor Thesis from the year 2019 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social M...

Good Services - Decoding the Mystery of what Makes a Good Service

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, b...

Tell Me... What Do You Teach? - The Teacher's Guide to Marketing your Teaching Business (USPs - Uniqueness - Tag Lines)

Marketing Your Teaching Business ¿ The importance of being different. For freelancers who know how to teach but don't know what or how to...

Design Things that Make Sense - Tech. Innovator's Guide

Design Things That Make Sense ist der erste und vollständige Leitfaden zur Gestaltung technologiebasierter Produkte und Dienstleistungen....

The Long Tail - Why the Future of Business Is Selling Less of More

In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hit...

Zig Ziglar's Secrets of Closing the Sale - For Anyone Who Must Get Others to Say Yes!

Learn the secrets of persuasion and successful salesmanship from bestselling author Zig Ziglar in this inspirational book. Doctors, house...

Simplicity Marketing - End Brand Complexity, Clutter, and Confusion

For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result?...

Selling the Invisible - A Field Guide to Modern Marketing

SELLING THE INVISIBLE is a concise and often entertaining look at the unique characteristics of services and their prospects, and how any...

This is Marketing - You Can't Be Seen Until You Learn To See

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into ...

Sales Essentials: The Tools You Need at Every Stage to Close More Deals and Crush Your Quota - The Tools You Need at Every Stage to Close More Deals and Crush Your Quota

Must-know concepts and smart strategies to improve every part of your sales process-from the new Essential Series for business profession...

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book "Fast, fun and immensely practical." -JOE SULLIVAN, Founder, Flextron...

The Challenger Sale - How To Take Control of the Customer Conversation

Matthew Dixon and Brent Adamson are managing directors with CEB in Washington, D.C.

The 30 Day MBA in Marketing - Your Fast Track Guide to Business Success

Develop your marketing skillset and accelerate your career through the insights and teachings from the world's top business schools.

Producing Written and Oral Business Reports - Formatting, Illustrating, and Presenting

Producing Written and Oral Business Reports: Formatting, Illustrating, and Presenting emphasizes cost-effective methods for producing rep...

42 Rules for Building a High-Velocity Inside Sales Team - Actionable Guide to Creating Inside Sales Teams That Deliver Quantum Results

Inside sales is the fastest growing sales channel due to its cost effective nature. An inside sales rep can handle far more contacts on a...

Jab, Jab, Jab, Jab, Jab, Right Hook - How to Tell Your Story in a Noisy World

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and bea...

Two Weeks Notice - Find the Courage to Quit Your Job, Make More Money, Work Where You Want and Change the World

A step-by-step guide to create more balance, gain financial freedom, and create a life and business you love.

Legendary Service: The Key Is to Care - The Key is to Care

Take Care of Your Customers--or Someone Else Will! Legendary Service Great customer service is a concept organizations love to be known f...

The Only Business Writing Book You'll Ever Need

A winning combination of how-to guide and reference work, The Only Business Writing Book You'll Ever Need addresses a wide-ranging spectr...

Hbr's 10 Must Reads on Sales (with Bonus Interview of Andris Zoltners) (Hbr's 10 Must Reads) - Bonus Article: An Interview with Andris Zoltners

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. If y...

The Corporate Social Mind: How Companies Lead Social Change from the Inside Out - How Companies Lead Social Change from the Inside Out

The Ultimate Linkedin Messaging Guide - How to Use Written, Audio, Video and Inmail Messages to Start More Conversations and Increase Sales

Get people to read, listen to, and watch your LinkedIn messages The Ultimate LinkedIn Messaging Guide is for salespeople, businesses, rec...

Crossing the Chasm - Marketing and Selling Disruptive Products to Mainstream Customers

The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech...

Fearless Public Speaking - How to Destroy Anxiety, Captivate Instantly, and Become Extremely Memorable - Always Get Standing Ovations

Does public speaking paralyze you and tie your stomach into knots? Want to get a standing ovation every time? What goes into a dazzling o...

The Go-Giver, Expanded Edition - A Little Story About a Powerful Business Idea

"Most people just laugh when they hear that the secret to success is giving. . . . Then again, most people are nowhere near as successful...

Marketing 4.0 - Moving from Traditional to Digital

Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for ...

Purposeful Brands - How Purpose and Sustainability Drive Brand Value and Positive Change

Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.

Web3 Marketing - A Handbook for the Next Internet Revolution

THE ESSENTIAL WEB3 MARKETING BOOK For a limited time, claim an NFT with a copy of your book! Web3 Marketing: A Handbook for the Next Inte...

Converted - The Data-Driven Way to Win Customers' Hearts

When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne - Google's Chief Measurement Strat...

Branding That Means Business - How to Build Enduring Bonds Between Brands, Consumers and Markets

A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it’s noise. We live in a fast-paced world of ...

Localizing Employee Communications - A Handbook

Global content in English doesn't get noticed. Localizing Employee Communications is a practical guide to ending conventional communicati...