Marketing kategória termékei

42 Rules for Building a High-Velocity Inside Sales Team - Actionable Guide to Creating Inside Sales Teams That Deliver Quantum Results

Inside sales is the fastest growing sales channel due to its cost effective nature. An inside sales rep can handle far more contacts on a...

Achieving Business Competitiveness in a Digital Environment - Opportunities in E-commerce and Online Marketing

The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by...

A Concise Guide to Market Research - The Process, Data, and Methods Using IBM SPSS Statistics

This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research question...

Aesthetic Intelligence - How to Boost It and Use It in Business and Beyond

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and sc...

Agile Marketing - Unlock Adaptive and Data-driven Marketing for Long-term Success

Apply and scale agile processes and principles to create innovative and responsive marketing, to drive growth and adapt to today's changi...

A History of Advertising

Creative promotion The evolution of the ad The history of western advertising is a long one, starting as early as the 1630s, when Frenchm...

Airport Marketing Strategies - Aviation and Tourism Perspectives

Amazon.com. An e-commerce force in Europe - Amazon's mission of being the world's most customer-centric company

Bachelor Thesis from the year 2019 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social M...

Audio Branding - Using Sound to Build Your Brand

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can ...

Biometrics and Neuroscience Research in Business and Management - Advances and Applications

The book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies...

Blockchain Revolution - How the Technology Behind Bitcoin and Other Cryptocurrencies Is Changing the World

The first, foundational book on blockchain technology, from the bestselling author of Wikinomics Don Tapscott and blockchain expert Alex ...

Branding That Means Business - How to Build Enduring Bonds Between Brands, Consumers and Markets

A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it’s noise. We live in a fast-paced world of ...

Business and Social Media in the Middle East - Strategies, Best Practices and Perspectives

This book discusses the effectiveness of Western organizations¿ social media strategies in the Middle East. Social media has changed the ...

Buyology - Truth and Lies About Why We Buy

NEW YORK TIMES BESTSELLER • "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."-Time How much d...

Capri Sun. A story of success in the beverage industry

Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Su...

Cases on Organizational Communication and Understanding Understudied Groups

In today's business world, understanding and supporting understudied groups is vital to maintain workplace diversity, safety, and ethics ...

Catalyst

ChatGPT for Marketing - Learn Practical Applications of ChatGPT for Marketing

Explore the capabilities of ChatGPT and gain insight on how to utilize this AI tool in your daily tasks, and marketing endeavours. This b...

Clean Language Interviewing - Principles and Applications for Researchers and Practitioners

Combining academic rigour with real application examples, a global range of contributors analyse the use of Clean Language Interviewing i...

Co-Branding: Fit Factors between Partner Brands

Firms are continuously looking for new opportunities to exploit and leverage their existing brands to achieve business growth. In the pas...

Communication Skills - Discover The Best Ways To Communicate, Be Charismatic, Use Body Language, Persuade & Be A Great Conversationalist

Do you feel inadequate when it comes to communicating with others? Whether you want to (1) communicate clearly (2) master the art of pers...

Complex Modeling of Consumer Behavior - Agent-Based Marketing Science

This book reports what progress is being and should be made in marketing science by social complexity science through such means as agent...

Conquering the Seven Summits of Sales - From Everest to Every Business, Achieving Peak Performance

Two experts who have summited the tallest mountain on each of the seven continents?and scaled the highest peaks in corporate sales and bu...

Consumer Behavior, Global Edition

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispos...

Converted - The Data-Driven Way to Win Customers' Hearts

When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne - Google's Chief Measurement Strat...

Crossing the Chasm - Marketing and Selling Disruptive Products to Mainstream Customers

The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech...

Cultural Intelligence for Marketers - Building an Inclusive Marketing Strategy

Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intellig...

Data-Driven Marketing - The 15 Metrics Everyone in Marketing Should Know

Praise for Data-Driven Marketing "To paraphrase the old adage: 'Half of marketing dollars are effective, we just don't know which half!' ...

Designing Customer Service Processes

From a customer's perspective, services are experiences. From the organization's perspective, services are processes that have to be desi...

Design Innovation and Integration

Design Innovation und Integration ist mehr als nur ein Werkzeugkasten, es ist ein Leitfaden für die Branchenführer von morgen. Das Buch b...

Design Things that Make Sense - Tech. Innovator's Guide

Design Things That Make Sense ist der erste und vollständige Leitfaden zur Gestaltung technologiebasierter Produkte und Dienstleistungen....

Dialogue - The Art of Thinking Together

Dialogue provides practical guidelines for one of the essential elements of true partnership--learning how to talk together in honest and...

Digital Marketing and Consumer Engagement - Concepts, Methodologies, Tools, and Applications, VOL 3

Digital Marketing Fundamentals - OMCP's Official Guide to OMCA Certification

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certific...

Digital Public Relations and Marketing Communication Trends in Africa

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The...

Does the Development of Cognitive Dissonance Inhibit the Success of Influencer Marketing? - An Empirical Study on Implicit Associations Towards Influencers as New Advertising Ambassadors

Master's Thesis from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, , language: En...

Effective marketing

Emotional Intelligence Matters - A Machine-Generated Literature Overview

This book is a Machine-Generated Literature Overview of personal EI development. The book is about the importance of developing emotional...

Escaping the Build Trap - How Effective Product Management Creates Real Value

"To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather...

Essentials of Marketing

A thorough insight into the core marketing concepts using real-life examples. Essentials of Marketing, 8th edition, by Martin and Blythe ...

Essentials of Services Marketing

For undergraduate courses inservices marketing Learn how to create value throughcustomer connections and engagement As economies across t...

Fearless Public Speaking - How to Destroy Anxiety, Captivate Instantly, and Become Extremely Memorable - Always Get Standing Ovations

Does public speaking paralyze you and tie your stomach into knots? Want to get a standing ovation every time? What goes into a dazzling o...

Foundations of Prediction Markets - Modeling, Simulation, and Empirical Evidence

A prediction market is designed to trade and predict future events. This book provides a comprehensive and multidisciplinary treatment of...

From Impossible to Inevitable - How SaaS and Other Hyper-Growth Companies Create Predictable Revenue

Break your revenue records with Silicon Valley's "growth bible" "This book makes very clear how to get to hyper-growth and the work neede...

Good Services - Decoding the Mystery of what Makes a Good Service

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, b...

Google Bard AI

Are you tired of staring at a blank screen, struggling to find the perfect words to engage your readers? Then it's time to go beyond Chat...

Green Branding - Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management

The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, fam...

Growth Marketing Strategy - Drive Profits and Sustained Business Growth

Understand how to move from quick hacks to long-term strategic growth marketing with this insightful and actionable guide to developing a...

Handbook of Research on Key Dimensions of Occupational Safety and Health Protection Management

Much remains to be known about occupational safety and health, occupational diseases, legislation, practices, and cases worldwide, as wel...

Hbr's 10 Must Reads on Sales (with Bonus Interview of Andris Zoltners) (Hbr's 10 Must Reads) - Bonus Article: An Interview with Andris Zoltners

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. If y...

High-Impact Content Marketing - Strategies to Make Your Content Intentional, Engaging and Effective

Increase engagement, brand reach and conversion rates by implementing a streamlined and inclusive content marketing strategy that success...

How Brands Grow - What Marketers Don't Know

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how...

How Brands Grow - Including Emerging Markets, Services, Durables, B2B and Luxury Brands

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadma...

How to Speak Machine - Computational Thinking for the Rest of Us

Visionary designer and technologist John Maeda defines the fundamental laws of how computers think, and why you should care even if you a...

How to Write a Marketing Plan - Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out ...

Inclusive Branding - The Why and How of a Holistic Approach to Brands

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element...

Influencer - Building Your Personal Brand in the Age of Social Media

"I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hea...

Influencer Marketing Strategy - How Influencers Can Help Grow Your Business

Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow ...

Innovative B2B Marketing - New Models, Processes and Theory

Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developme...

Instead of advertising

A guide to what marketers should do instead of advertising. Interaction design for marketing and a new breed for agencies.