Marketing kategória termékei

Marketing: An Introduction, Global Edition

Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects m...

Predictive Marketing - Easy Ways Every Marketer Can Use Customer Analytics and Big Data

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics pr...

Marketing Strategy - Overcome Common Pitfalls and Create Effective Marketing

Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage...

Dialogue - The Art of Thinking Together

Dialogue provides practical guidelines for one of the essential elements of true partnership--learning how to talk together in honest and...

Just Listen | Softcover - Discover the Secret to Getting Through to Absolutely Anyone

Do you ever feel like you're talking to a brick wall? The first step in persuading anyone to do anything is getting them to hear you out....

Visual Creativity - Inspirational Ideas for Advertising, Animation and Digital Design

Inspirational ideas for advertising, animation, and digital design from a leading creative director.

The Smart Branding Book - How to build a profitable and resilient brand

A short and powerful guide to understanding branding and building successful brands.

Network and Multi Level Marketing Mastery - Follow The Ultimate MLM Business Guide For Gaining Success Today Using Social Media! Learn The Pro's Secrets on Attaining More Sales, Using Facebook and More!

Do you want to create a successful Multi-level Marketing (MLM)/ Network Marketing Business? If so then keep reading… Do you have problems...

Introduction to Sport Marketing - Second edition

Aimed at students with little or no prior knowledge of marketing, this is an engaging introduction to key concepts and best practice in s...

Consumer Behavior, Global Edition

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispos...

The Business of Platforms - Strategy in the Age of Digital Competition, Innovation, and Power

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuabl...

Rethinking Prestige Branding - Secrets of the Ueber-Brands

What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their ...

Audio Branding - Using Sound to Build Your Brand

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can ...

Kellogg on Marketing - The Marketing Faculty of the Kellogg School of Management

The ultimate marketing resource from the world's leading scholars From the world's #1 MBA marketing program comes the latest edition of K...

The New Strategic Selling - The Unique Sales System Proven Successful by the World's Best Companies

One of the best books on selling ever published, The New Strategic Selling has changed sales and marketing for ever. Rejecting manipulati...

Services Marketing: People, Technology, Strategy

"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen ...

The End of Marketing

Marketing as we know it is dead. Learn how to spend less time reaching only a limited number of followers and build more time listening t...

High-Impact Content Marketing - Strategies to Make Your Content Intentional, Engaging and Effective

Increase engagement, brand reach and conversion rates by implementing a streamlined and inclusive content marketing strategy that success...

Agile Marketing - Unlock Adaptive and Data-driven Marketing for Long-term Success

Apply and scale agile processes and principles to create innovative and responsive marketing, to drive growth and adapt to today's changi...

How to Write a Marketing Plan - Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out ...

From Impossible to Inevitable - How SaaS and Other Hyper-Growth Companies Create Predictable Revenue

Break your revenue records with Silicon Valley's "growth bible" "This book makes very clear how to get to hyper-growth and the work neede...

Game Changer - How Strategic Pricing Shapes Businesses, Markets, and Society

The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your b...

Cultural Intelligence for Marketers - Building an Inclusive Marketing Strategy

Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intellig...

Principles of Marketing for a Digital Age

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and custom...

The 30 Day MBA in Marketing - Your Fast Track Guide to Business Success

Develop your marketing skillset and accelerate your career through the insights and teachings from the world's top business schools.

Digital Marketing Fundamentals - OMCP's Official Guide to OMCA Certification

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certific...

The Influencer Industry - The Quest for Authenticity on Social Media

A critical history of the social media influencer’s rise to global prominence Before there were Instagram likes, Twitter hashtags, or Tik...

Managing Public Relations - Business Principles and Tools for Strategic Communication, 2e

This book introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a com...

Marketing Communications - Integrating Online and Offline, Customer Engagement and Digital Technologies

Promoting Fashion

Das Marketing und die Promotion von Mode sind in unserer dynamischen und schnelllebigen Gesellschaft eine echte Herausforderung. Dieses B...

Two Weeks Notice - Find the Courage to Quit Your Job, Make More Money, Work Where You Want and Change the World

A step-by-step guide to create more balance, gain financial freedom, and create a life and business you love.

Market Research in Practice - An Introduction to Gaining Greater Market Insight

Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectivel...

The Only Business Writing Book You'll Ever Need

A winning combination of how-to guide and reference work, The Only Business Writing Book You'll Ever Need addresses a wide-ranging spectr...

The New Conceptual Selling

The New Conceptual Selling has turned conventional sales thinking on its head by offering powerful, practical lessons that broke down the...

Marketing Theory and Practice

This volume of the series was compiled by the heads of the marketing departments of Hungarian universities leading in the field of market...

Essentials of Marketing

A thorough insight into the core marketing concepts using real-life examples. Essentials of Marketing, 8th edition, by Martin and Blythe ...

The Complete Copywriter - Create Marketing Copy That Works

Write effective copy that is concise, contemporary, captivating and customer-focused.

750 Tips and Tricks for Social Media - Marketing for Facebook, Instagram, Pinterest, YouTube & Co.

Nowadays, more and more companies are discovering social networks as a profitable advertising channel. As an unavoidable result, the same...

10 Disciplines With Numerous Tips and Tricks for Growth Hacking - Strategies for more sales and success

Growth hacking is a term that refers to the use of smart and innovative strategies to boost the growth of a start-up or business - at no,...

500 Steps to Your Own Profitable Online Store - Sales and customers on order

Today, more orders are being placed on the web than ever before. Sales in global e-commerce are rising unstoppably and steeply upwards. I...

The Art of Small Business Social Media - A Blueprint for Marketing Success

In The Art of Small Business Social Media, social media marketing expert Peg Fitzpatrick provides a hands-on guide designed to empower sm...

Triple Fit Strategy - How to Build Lasting Customer Relationships and Boost Growth

It's time for B2B companies to rethink their growth logic. Business-to-business selling is still dominated by "value selling"--trying to ...

Biometrics and Neuroscience Research in Business and Management - Advances and Applications

The book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies...

Call Center Connections - Keys to Produce Successful Customer Service Outcomes

Running a call center is hard. But it can also be rewarding. Tip the balance in your favor with Call Center Connections to discover the k...

The Digital Marketing Handbook - Create a simple strategy and grow your business online

. Podcast der Autorin umfasst über 170 Folgen mit über 100.000 Downloads . Unterhaltsam, praktisch und ohne Geschwätz geschrieben . In de...

Small Enterprise Marketing - Eighteen Case Studies

This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand s...

Influencer Marketing Strategy - How Influencers Can Help Grow Your Business

Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow ...

Personalized - Customer Strategy in the Age of AI

"Research shows that the vast majority of consumers want personalized experiences, and a select few companies are rising to the challenge...

Complex Modeling of Consumer Behavior - Agent-Based Marketing Science

This book reports what progress is being and should be made in marketing science by social complexity science through such means as agent...

Responsible Marketing - How to Create an Authentic and Inclusive Marketing Strategy

Unlock growth by committing to a responsible marketing strategy that aligns your brand's authentic goals with real social impact beyond p...

Emotional Intelligence Matters - A Machine-Generated Literature Overview

This book is a Machine-Generated Literature Overview of personal EI development. The book is about the importance of developing emotional...

Emerging Technology & Crisis Management in the Halal Industry - Issues and Recent Developments

This book provides a comprehensive discussion on emerging technologies in the Halal industry including recent highlights on the cartel is...

Market Share Reporter

Marketplace Dignity - Transforming How We Engage with Customers Across Their Journey

Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignity. And increasing...

The Attention Economy - A Category Blueprint

In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and ad...

The Rules of Public Relations - Legal and Ethical Issues in Contemporary Practice

This practical resource for public relations students and practitioners outlines the legal parameters that govern current practice and th...

The Obstacle is the Way: 10th Anniversary Edition - The Timeless Art of Turning Trials into Triumph

Since bestselling author Ryan Holiday introduced Stoicism to the world with The Obstacle Is the Way in 2014, this simple but powerful phi...

Public Relations Planning - A Practical Guide for Strategic Communication

Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful P...

Growth Marketing Strategy - Drive Profits and Sustained Business Growth

Understand how to move from quick hacks to long-term strategic growth marketing with this insightful and actionable guide to developing a...

Digital Public Relations and Marketing Communication Trends in Africa

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The...