Growing up near Lehman Hot Springs, which his family owned and maintained in Oregon, Fee Stubblefield saw the power of its healing waters. He was raised in hospitality--caring for people and the sacred waters and land. That commitment and care was a lesson he carried forward. But it was a boyhood promise he made to his grandmother, to never put her "in an old folks' home" that transformed his own life and led him into creating senior living communities, places that embodied the values and mission he held dear. However, on the front lines of the senior living industry, Fee sees a gathering storm clearly exposed during the pandemic. There are simply not enough facilities and caregivers for the aging population--and the facilities that exist are often anything but home-like. Investment in the industry needs to happen now as the aging cohort grows. But the Culture of Promise must be paramount, ensuring that people are treated like family and cared for with dignity.
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