Hooked - How to Build Habit-Forming Products
Penguin Books Ltd (UK), 2014
Összefoglaló
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Részletek
- angol
- 246 oldal
- Kötés: félvászon
- ISBN: 0241184835
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Build - An Unorthodox Guide to Making Things Worth Making - The New York Times bestseller
THE NEW YORK TIMES BESTSELLER (MAY 2022). An unorthodox guide to making things worth making, from 'the father of the iPod and iPhone' and the creator of Nest. Everyone deserves a mentor. For every ...
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Online ár:
15 587 Ft
Eredeti ár: 16 407 Ft
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